INVESTORS & VCs
Who This Is For
For investors who want early warning signals on execution—before drift becomes a write-down.
What This Looks Like in Portfolios
Most portfolio companies don’t fail suddenly. They drift, especially post-seed, when strategy gets fuzzy and the roadmap starts falling apart.
Common early signals include:
Teams hit activity milestones (features shipped) but miss outcome milestones (reduced uncertainty, traction, proof)
A confident narrative holds… until tradeoffs surface (scope vs speed vs proof)
MVPs ship, but the critical unknowns remain unresolved
Roadmaps expand to “cover risk,” while conviction quietly erodes
Decisions relitigate because assumptions were never made explicit or owned
By the time metrics reveal the problem, options are narrower and intervention is more expensive.
“...a process of peeling away layers of risk as you go.” - Marc Andreessen (VC and co-founder a16z)
Why Traditional Diligence Misses This?
Pitch decks hide the most expensive risks
Most diligence focuses on what’s easy to document early:
Market size
Team credentials
Narrative coherence
What’s harder to see—and often decisive—is what happens once pressure arrives:
Are assumptions treated as facts, or turned into tests with owners?
Is decision ownership clear, or distributed across “influencers”?
Is validation real (changes decisions), or performative (checks a box)?
Is speed used to reduce uncertainty—or to avoid hard choices?
When Product Clarity fades, execution risk compounds quietly—and shows up late as churn, missed outcomes, and credibility loss.
How We Work With Investors
Independent, product-centric perspective
We don’t replace your diligence process. We complement it by making product execution risk explicit while there’s still time to act.
Three ways investors use our services:
1) Pre-investment clarity (before term sheet / IC)
Identify the top execution risks and what evidence would reduce them
2) Post-investment drift triage (post-seed / pre-Series A)
Diagnose strategy confusion driving roadmap churn and missed outcomes
3) Board / partner alignment
Turn “concerns” into explicit risks, mitigations, and expectations
How the engagement typically runs:
Step 1: Briefing (context, decision timeline, what “success” must prove next)
Step 2: Risk surfacing (assumptions, feasibility, ownership, validation quality)
Step 3: Written output (IC-ready memo + question set + next-step options)
What Investors Walk Away With
Clear signals—not opinions
Investors typically receive:
A ranked list of early warning signals on execution feasibility
A clear articulation of where risk resides (assumptions • ownership • validation • constraints)
A “what to verify next” question set (who to ask, what evidence matters)
Confidence to support, intervene, or recalibrate expectations—with reasons you can explain
Optional fast-track - 48-Hour Focus & Risk Snapshot (fast triage)
A rapid, written snapshot for time-bound decisions or post-seed drift—top risks, missing validations, and a 2-week “Stop/Start/Keep” plan.
This clarity strengthens portfolio conversations, improves capital efficiency, and prevents “surprise risk” from becoming “irreversible risk.”
When This Is — and Isn’t — the Right Fit
This is a good fit if:
You want insight beyond narrative-driven diligence
Portfolio companies are post-MVP, post-seed, or approaching scale
You value early signals over late surprises
You want decision clarity with context (risk + mitigation), not a shallow score
This is not a fit if:
You’re seeking financial or market diligence only
You want a pass/fail label without context or mitigations
Product direction is already locked and unexamined
You’re looking for a generic consulting deck instead of decision-grade risk clarity
Evaluate execution risk earlier
A Product Clarity Briefing is a focused, senior-level diagnostic conversation. We use it to determine whether execution risk is accumulating and whether a deeper assessment would improve your investment decision or post-seed stability.
Frequently Asked Questions
No. We provide Product risk clarity i.e. what the risks are, where they live, what evidence would reduce them, and what mitigations are realistic, so you can decide.
Yes. Many investors use us in the post-seed drift window to surface strategy confusion early, reduce roadmap churn, and restore milestone credibility.
Traditional diligence validates the narrative. We surface execution feasibility and decision integrity under pressure, the risks that most often appear only after commitments are expensive to reverse.
INSIGHTS

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