Skip to content

Product Requirements Document (PRD)

Launch faster with clarity, alignment, and fewer surprises

A strong PRD turns vision into execution. We help startups and product teams eliminate vague requirements, reduce rework, and align stakeholders around what actually needs to be built.

The Problem

Even in agile environments, skipping or under-investing in PRDs leads to:

  • Bloated documents nobody reads.
  • Ambiguous requirements that waste sprints.
  • Acceptance criteria that are missing or incomplete.
  • Duplicate work between PRDs, Jira/Linear, and design files.
  • Compliance gaps that block medtech, fintech, or automotive teams.

What We Deliver

Every engagement is tailored, but core outcomes include:

1. PRD Audit & Scorecard

  • Identify ambiguity, missing sections, contradictions, and risks.
  • Provide a Quality Score and prioritized fix list.

2. Lean & Standardized Templates

  • Standard PRD for cross-team coordination (10–12 sections).
  • Compliance PRD packs (HIPAA, ISO 26262, ISO 13485).

3. Stakeholder Alignment Tools

  • Role-based summaries (executive, investor, engineering).
  • Sign-off logs and version history.

4. Acceptance Criteria & NFR Support

  • Patterns for Given/When/Then scenarios.
  • Non-functional requirements (performance, reliability, security).

How We Do It

After your free strategy session, we create a custom action plan tailored to your team’s specific stage, skill gaps, and priorities. This plan maps out all the critical steps—so you know exactly where you need help, what comes next, and how to stay on track.

Frequently Asked Questions

What happens after the free session?

We provide a clear PRD action plan that connects your goals to well-defined product requirements. This gives you a roadmap and shows where we can support you in moving forward.

Do you help with writing product requirements?

Yes. We create clear, structured Product Requirements Documents (PRDs) that align your team and investors around the MVP scope.

How do you prioritize MVP features?

We guide you in organizing your product requirements so you can focus on the features that matter most for traction and learning.

Can you help source technical vendors or prototyping resources?

Yes. Once your PRD is documented, we help connect you with the right engineers, designers, or manufacturers to execute.

What does the subscription plan include for MVP support?

Our plans include ongoing help with writing, reviewing, and refining your PRD, plus support in keeping your MVP aligned with product goals.

Can I pause or adjust the plan once my MVP launches?

Yes. You can scale down after your MVP is validated, while still getting guidance on refining or updating your PRD for growth.

EXPERT INSIGHTS

Top 10 Sign Your Product has a Bad PRD (Product Requirements Document)

“Product requirements… they’re just suggestions, right?”

That’s what a founder told me on an emergency call after their latest sprint collapsed. The team was demoralized, investors were frustrated, and weeks of time and funding had gone up in smoke. They weren’t looking for nuance they wanted a silver bullet.

Here’s the truth: there is no silver bullet. But after 30 years of building products, I can tell you this, if you’re a leader, you can spot the symptoms of a broken PRD and diagnose what’s wrong before it wrecks your execution.

CONTINUE READING

How to Write Product Requirements That Build a High-Quality MVP

This is one of the most frequently asked questions when it comes to product development, especially for our clients who are venturing out to develop a new product for the first time.

Creating a high-quality Minimum Viable Product (MVP) starts with a clear, focused, and actionable Product Requirements Document (PRD). A well-crafted PRD ensures alignment among stakeholders, reduces development risks, and accelerates time-to-market.

This guide will walk you through building a PRD that sets your MVP up for success.

CONTINUE READING

How to Avoid Rookie Mistakes When Creating Your PRD (Product Requirements Document)

You’ve probably heard it: “We’re agile—we don’t need a PRD.”

But here’s the reality: a bad or missing PRD is a silent startup killer. It’s why sprints derail, features flop, and funding evaporates faster than you expected.

The good news? You don’t need 10 years of PM experience to get this right. With a few smart moves, you can write PRDs that give your team clarity and confidence instead of chaos.

CONTINUE READING